Privacy Policy

PRIVACY NOTICE

Last updated July 10, 2026

Thank you for choosing to be part of our community at Lofty AI, Inc. ("Company", "we", "us", "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@lofty.ai.

When you visit our website https://www.lofty.ai/ (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.

Please read this privacy notice carefully as it will help you understand what we do with the information that we collect.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE USE YOUR INFORMATION?

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

5. HOW LONG DO WE KEEP YOUR INFORMATION?

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

7. DO WE COLLECT INFORMATION FROM MINORS?

8. WHAT ARE YOUR PRIVACY RIGHTS?

9. CONTROLS FOR DO-NOT-TRACK FEATURES

10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

11. DO WE MAKE UPDATES TO THIS NOTICE?

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

Personal Information Provided by You. We collect names, email addresses, mailing addresses, and other registration details you provide when creating an account; investment preferences and transaction history; communications you send us; and responses to any surveys or inquiries you choose to complete.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. All payment data is stored by Stripe. You may find their privacy notice link(s) here: https://stripe.com/privacy.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. For more information about the specific cookies and tracking technologies we use, including third-party advertising pixels, please see our Cookie Notice at https://www.lofty.ai/cookie-notice.

2. HOW DO WE USE YOUR INFORMATION?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:

To facilitate account creation and authentication. We use information you provide to create and manage your Lofty account and verify your identity.
To process your investments and transactions. We use your information to facilitate property token purchases, process payments through Stripe, distribute rental income, and administer your investment portfolio.
To communicate with you. We use your contact information to send you account-related notifications, transaction confirmations, responses to your inquiries, and, where you have opted in, marketing communications about our services.
To improve our Website and services. We use analytics data collected automatically through our Website to understand how users interact with our platform and to improve its functionality and performance.
To measure advertising effectiveness. We use data collected through advertising pixels (including Google Ads, Meta Pixel, and X/Twitter Pixel) to measure whether our marketing campaigns are reaching users who go on to create accounts or make investments. We do not sell this data to third parties.
To comply with legal obligations. We may use your information where required by applicable law, court order, or regulatory authority.
To protect our legal rights. We may use your information to investigate fraud, enforce our Terms of Service, or protect the rights and safety of our users and the Company.

3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
Third-Party Service Providers. We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing (Stripe), website hosting, and analytics. These parties are permitted to use your personal information only as necessary to provide services to us and are contractually required to protect it.
Advertising and Analytics Partners. When you visit our Website, certain browsing data, including your IP address, device identifiers, and pages visited, may be transmitted to third-party advertising and analytics partners, including Google (Google Analytics and Google Ads), Meta (Meta Pixel), and X Corp. (X/Twitter Pixel), through tracking technologies deployed on our Website. This sharing enables us to measure the performance of our advertising campaigns and, where you have consented, to serve relevant advertisements on third-party platforms. For more information about these technologies and how to opt out, please see our Cookie Notice at https://www.lofty.ai/cookie-notice. California residents may opt out of this sharing at any time as described in Section 10 below.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. We currently use Google Analytics, Google Ads, Meta Pixel, and X/Twitter Pixel on our Website, deployed via Google Tag Manager. Specific information about each technology, what data it collects, which third parties receive that data, and how you can refuse or withdraw consent is set out in our Cookie Notice at https://www.lofty.ai/cookie-notice.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us to keep your personal information for longer than the period during which you maintain an account with us, plus an additional period of five (5) years following account closure or your last interaction with us, except where a longer retention period is required by applicable law.

With respect to data collected automatically through cookies and tracking technologies, we retain analytics data in accordance with the retention settings of our third-party providers (up to 26 months for Google Analytics). Advertising pixel data is retained by our third-party advertising partners (Google, Meta, and X Corp.) subject to their own retention policies, which are described in their respective privacy notices.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment.

7. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at info@lofty.ai.

8. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time.

If you are a resident in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

If you are a resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.

If you have questions or comments about your privacy rights, you may email us at info@lofty.ai.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can:

Log into your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Use and/or comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. To manage your cookie preferences, including opting out of targeting and advertising cookies, please visit our Cookie Preferences tool in the footer of our Website or review our Cookie Notice at https://www.lofty.ai/cookie-notice. California residents may also opt out of the sharing of their personal information for advertising purposes by clicking "Do Not Sell or Share My Personal Information" in the footer of our Website or as further described in Section 10 below.

Opting out of email marketing: You can unsubscribe from our marketing email list at any time by clicking on the unsubscribe link in the emails that we send or by contacting us using the details provided below. You will then be removed from the marketing email list — however, we may still communicate with you, for example to send you service-related emails that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. To otherwise opt-out, you may:

Access your account settings and update preferences.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized, and we do not currently respond to DNT browser signals. However, we do honor Global Privacy Control (GPC) signals. If your browser or browser extension is configured to send a GPC opt-out signal, our Website will treat it as a request to opt out of the sharing of your personal information for cross-context behavioral advertising, and targeting and advertising cookies will not be activated on your device. If a broader standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

10. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020.

California Privacy Rights Act (CPRA) and California Consumer Privacy Act (CCPA)

This section applies solely to visitors, users, and other individuals who reside in the State of California ("California consumers"). The California Consumer Privacy Act of 2018 ("CCPA"), as amended by the California Privacy Rights Act of 2020 ("CPRA"), provides California consumers with specific rights regarding their personal information.

Categories of Personal Information We Collect

In the preceding 12 months, we have collected the following categories of personal information from California consumers:

Category	Examples	Collected
Identifiers	Name, email address, IP address, device identifiers	Yes
Personal information (Cal. Civ. Code § 1798.80)	Name, financial account information	Yes
Internet or network activity	Browsing history on our Website, interactions with our Website	Yes
Geolocation data	Approximate location derived from IP address	Yes
Inferences	User preferences derived from browsing activity	Yes

We do not collect sensitive personal information as defined under CPRA (such as Social Security numbers, precise geolocation, or health data).

How We Use and Share Personal Information

We use and share California consumers' personal information for the business purposes described in Sections 2 and 3 of this Privacy Notice. We do not sell personal information for monetary consideration. However, we do "share" personal information (as such term is defined under CPRA) with our advertising partners (Google, Meta, and X Corp.) through the use of advertising pixels on our Website for the purpose of cross-context behavioral advertising. California consumers have the right to opt out of this sharing as described below.

Your California Privacy Rights

As a California consumer, you have the following rights:

Right to Know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purposes for which it was collected, and the categories of third parties with whom we share it.
Right to Delete. You have the right to request that we delete personal information we have collected from you, subject to certain exceptions permitted by law.
Right to Correct. You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt Out of Sale or Sharing. You have the right to opt out of the sale or sharing of your personal information. While we do not sell personal information, we do share browsing data with advertising partners as described above. To opt out, click "Do Not Sell or Share My Personal Information" in the footer of our Website, or decline targeting and advertising cookies through our Cookie Preferences tool.
Right to Limit Use of Sensitive Personal Information. To the extent we collect sensitive personal information, you have the right to limit its use to purposes permitted by the CPRA. We do not currently collect sensitive personal information as defined under CPRA.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your California privacy rights. Unless permitted by the CPRA, we will not deny you goods or services, charge you different prices, provide you a different level of service, or suggest that you will receive a different level of service for exercising your rights.

How to Submit a Request

To exercise your rights to know, delete, or correct, please submit a request to us by:

Emailing us at info@lofty.ai with the subject line "California Privacy Request"; or
Submitting a request through the link provided in Section 13 of this Privacy Notice.

We will verify your identity before processing your request. We will respond to a verifiable consumer request within 45 days of receipt. If we require more time, we will inform you of the reason and the extension period in writing.

You may designate an authorized agent to make a request on your behalf. We may require written proof of authorization and verification of your identity directly before processing a request submitted by an authorized agent.

Shine the Light

California Civil Code Section 1798.83, also known as the "Shine the Light" law, permits California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you would like to make such a request, please contact us in writing using the details in Section 12 below.

Minor Users

If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of content or information you have publicly posted on the Website. To make such a request, please contact us at info@lofty.ai with the email address associated with your account and a statement that you reside in California.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at info@lofty.ai or by post to:

Lofty AI, Inc.

3240 Peralta St Unit #1

Oakland, CA 94608

United States

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please contact us by email at info@lofty.ai with the subject line "Privacy Request" or by post to the address in Section 12 above. California residents may also refer to Section 10 for additional information about submitting a verifiable consumer request.

Category

Examples

Collected

Identifiers

Name, email address, IP address, device identifiers

Yes

Personal information (Cal. Civ. Code § 1798.80)

Name, financial account information

Yes

Internet or network activity

Browsing history on our Website, interactions with our Website

Yes

Geolocation data

Approximate location derived from IP address

Yes

Inferences

User preferences derived from browsing activity

Yes

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