Alfonso Aduna is the CEO and Co-Founder of Aduna Capital and a franchise owner of Expedia Cruises in Norwalk, with over 20 years of experience across alternative investments, venture capital, private equity, and operational strategy. He leads a Registered Investment Advisor focused on helping clients access private markets, including venture capital, private credit, and real estate opportunities. Alongside his investment work, he applies financial discipline and systems-driven execution to scale his travel franchise operations. Alfonso holds an MBA from Quantic School of Business and Technology.