The Path to Lofty’s Secondary Market

The Path to Lofty's Secondary Market

Making Liquid Real Estate Investment a Reality for All

Lofty Is Growing

Our mission is to make it as easy as possible for anyone in the world to diversify into real estate investing.

We’re off to a great start.

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The best part? This is just the beginning.

Lofty’s Secondary Marketplace Unlocks Sustainable Liquidity

A key part of our mission is to solve the liquidity problem in real estate — it’s traditionally illiquid (slow and costly to buy/sell).

We’re determined to launch a marketplace that offers great liquidity.

Prior to offering an easy trading solutions, investors who miss out on new properties had to hope that another investor would re-list and sell the tokens to other users in a high-friction, manual way. Lofty’s new trading capabilities will provide more transparency and efficiency than ever.

Sneak Peek of Lofty’s Secondary Marketplace

Select Mockups: Easily Place Orders and Explore Trading Activity

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Development of Lofty’s secondary market is well underway.

In parallel, Lofty is gradually selling remaining property tokens that we hold from past sellbacks — holding tokens is not relevant to Lofty’s business as we focus 100% on providing the best marketplace possible.

We Are Removing Barriers to Entry, and Will Bridge Web 2.0/Web 3.0

As we make this transition, we will also make it easier for everyone to use Lofty, regardless of their knowledge about crypto and blockchain technology.

We consistently hear that people who would otherwise love to use Lofty find it difficult to create and manage a crypto wallet, which is used to hold property token investments. Even for crypto-natives, the experience is high friction.

To address this challenge, we will remove the need for users to bring their own Algo wallet to Lofty.

We will soon offer an Algorand custodial wallet, called Lofty Wallet. All users can optionally use other wallets instead, but the Lofty Wallet does come with perks:

• You won’t need to manually opt in to new property tokens or cryptocurrencies. Lofty Wallet automatically opts into everything supported by our platform.
• Lofty Wallet is automatically approved to trade in our secondary market.
• You won’t need to complete an external wallet signature for every order.
• You can always access your Lofty Wallet by logging in to Lofty, even if you lose your seed phrase. This means you won’t lose property tokens or rent withdrawals like if you lost access to a non-Lofty Wallet

Sneak Peek of Lofty Wallet

Early Mockup of Lofty Wallet in our Wallet & Payment Manager

Lofty Uses a Blockchain to Democratize Real Estate Investing

At this point you may be wondering, why does Lofty use the blockchain at all? Couldn’t Lofty make things easier by using a Web 2.0 approach?

Nope.

In a nutshell, having property ownership represented on the blockchain enables Lofty to provide a much more efficient solution that eliminates legacy barriers for smaller investors, cuts costs typically borne by investors, and truly democratizes real estate investing.

We won’t get into the details here since we already have a great post covering this topic. View that post by clicking here.

We’re Making Great Strides and Have Big Plans Ahead

As you can see below, we’ve been working hard to add properties to our marketplace, expand features, empower users to unlock great returns, and validate that we’re building something people want.

We’re excited to share our upcoming Lofty Wallet and Secondary Market with you soon!

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