Real estate Investment Comparison

Here vs. Lofty

Wondering whether Here or Lofty is a better investment? We put them both to the test to help you compare and decide where to invest your money.

vs.

Comparison Table
Here
Lofty
Minimum Investment
$100
$50
Investment Holding Period
5 years
No Minimum
Early Withdrawal Penalties
Not Possible
None
Rent Payouts
Quarterly
Daily
Avg. Yearly Returns
Unknown
10.66%
Accessibility
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Earning Potential
Star Rating - 0.5
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Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Investment Liquidity
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Here
Investment Quality Score
1.5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Lofty
Investment Quality Score
4.0
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Here

The Bottom Line

Here doesn't publish past investment performance or projections, and doesn't allow users to sell investments. Their beautiful marketing makes it easy to miss that it's quite a risky investment opportunity.

Here Pros:

Easy to Use ✨

Makes it easy to invest in real estate with a well designed platform and low entry costs

Great property options 🏠

Gives investors access to Class A properties.

Beautiful Branding 📜

Marketing materials and product design are top notch

Low Minimum Investment 🔑

Investors can invest as much as they like as long as it's over $100

Here Cons:

Long Lockup Period ✨

Expected investment period is 5 to 7 years, with no opportunity to sell

Investment Tip: Have an exit plan before you make an investment

Lack of financial transparency 💸

Properties lack documentation for due diligence, and properties are sold to investors for more than Here buys them for

Investment Tip: Beware of investments with undisclosed fees and exit options

Unknown returns 📉

Very short track record with complete lack of past investment performance and investment projections

Investment Tip: Compare the return of an investment with alternative options

Slow rent payout 🐌

Only pays rent to investors a few times a year – much less often than other real estate investment options

Investment Tip: Compare cash flow of an investment with alternative options

Lofty

The Bottom Line

Lofty gives investors unprecedented flexibility with their real estate investment with low minimums, no holding period, and almost instant liquidity. Some knowledge is required to get the most of your investments, but they do a good job at providing necessary documentation to help investors make the right choice.

Lofty Pros

No holding period 🙏

Secondary market allows investors to trade holdings with low fees from the day they buy them

Daily rent payments 📅

Investors receive pro-rated rent payments in their account daily

Low minimum investment 🔑

Investors can invest as much as they like as long as it's over $50

Decentralized ownership ⛓️

Investors actually own the underlying property and vote on major property decisions

Open to investors everywhere 🌎

Investors from anywhere can invest in U.S. real estate

Lofty Cons

Some web3 knowledge required ⛓️

While buying new fractions and managing properties is easy, trading with other investors currently requires a crypto wallet (though this will not always be the case)

Investment Tip: Make sure investment options don't put you out of your knowledge depth

Delinquency Risk 🏃

Lofty's focus on high cap rate properties creates greater cash flow but with greater risk for lost rent

Investment Tip: Do your due diligence to property evaluate risk/reward profiles of any investment

No Mobile App 📵

Lofty currently only runs on a browser

Investment Tip: Choose investments that fit your prefered method of monitoring

Read our comprehensive
Here
Review
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Read our comprehensive
Lofty
Review
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