Real estate Investment Comparison
Wondering whether Here or Lofty is a better investment? We put them both to the test to help you compare and decide where to invest your money.
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Here doesn't publish past investment performance or projections, and doesn't allow users to sell investments. Their beautiful marketing makes it easy to miss that it's quite a risky investment opportunity.
Makes it easy to invest in real estate with a well designed platform and low entry costs
Gives investors access to Class A properties.
Marketing materials and product design are top notch
Investors can invest as much as they like as long as it's over $100
Expected investment period is 5 to 7 years, with no opportunity to sell
Properties lack documentation for due diligence, and properties are sold to investors for more than Here buys them for
Very short track record with complete lack of past investment performance and investment projections
Only pays rent to investors a few times a year – much less often than other real estate investment options
Lofty gives investors unprecedented flexibility with their real estate investment with low minimums, no holding period, and almost instant liquidity. Some knowledge is required to get the most of your investments, but they do a good job at providing necessary documentation to help investors make the right choice.
Secondary market allows investors to trade holdings with low fees from the day they buy them
Investors receive pro-rated rent payments in their account daily
Easily invest in a fraction of a property — as little as 0.1% ownership per property.
Investors actually own the underlying property and vote on major property decisions
Investors from anywhere can invest in U.S. real estate
Fractional investing and managing properties is easy with Lofty, but it's helpful to understand the concept of "limit orders" when buying and selling. This is a key part of trading on Lofty, and it involves you choosing the specific price that you want to trade at.
Lofty's Marketplace has a mix of low and high cap rate properties that you can choose from. Higher higher cap rate properties offer greater cash flow, but they may also carry higher risk of tenant delinquency.
You can easily use Lofty via your mobile web browser, but Lofty does not yet have a dedicated mobile app.
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This site is operated by Lofty AI, Inc., which is not a registered broker-dealer or investment advisor. Lofty AI, Inc. does not provide investment advice, endorsement or recommendations with respect to any properties listed on this site. Nothing on this website should be construed as an offer to sell, solicitation of an offer to buy or a recommendation in respect of a security. You are solely responsible for determining whether any investment, investment strategy or related transaction is appropriate for you based on your personal investment objectives, financial circumstances and risk tolerance. You should consult with licensed legal professionals and investment advisors for any legal, tax, insurance or investment advice. Lofty AI, Inc. does not guarantee any investment performance, outcome or return of capital for any investment opportunity posted on this site. By accessing this site and any pages thereof, you agree to be bound by the Terms of Service and Privacy Policy.All investments involve risk and may result in partial or total loss. By accessing this site, investors understand and acknowledge 1) that investing in real estate, like investing in other fields, is risky and unpredictable; 2) that the real estate industry has its ups and downs; 3) that the real property you invest in might not result in a positive cash flow or perform as you expected; and 4) that the value of any real property you invest in may decline at any time and the future property value is unpredictable. Before making an investment decision, prospective investors are advised to review all available information and consult with their tax and legal advisors. Lofty AI does not provide investment advice or recommendations regarding any offering posted on this website.Any investment-related information contained herein has been secured from sources that Lofty AI believes to be reliable, but we make no representations or warranties as to the accuracy or completeness of such information and accept no liability therefore. Hyperlinks to third-party sites, or reproduction of third-party articles, do not constitute an approval or endorsement by Lofty AI of the linked or reproduced content.