Real estate Investment Comparison
Wondering whether Here or Lofty is a better investment? We put them both to the test to help you compare and decide where to invest your money.
Here doesn't publish past investment performance or projections, and doesn't allow users to sell investments. Their beautiful marketing makes it easy to miss that it's quite a risky investment opportunity.
Makes it easy to invest in real estate with a well designed platform and low entry costs
Gives investors access to Class A properties.
Marketing materials and product design are top notch
Investors can invest as much as they like as long as it's over $100
Expected investment period is 5 to 7 years, with no opportunity to sell
Properties lack documentation for due diligence, and properties are sold to investors for more than Here buys them for
Very short track record with complete lack of past investment performance and investment projections
Only pays rent to investors a few times a year – much less often than other real estate investment options
Lofty gives investors unprecedented flexibility with their real estate investment with low minimums, no holding period, and almost instant liquidity. Some knowledge is required to get the most of your investments, but they do a good job at providing necessary documentation to help investors make the right choice.
Secondary market allows investors to trade holdings with low fees from the day they buy them
Investors receive pro-rated rent payments in their account daily
Easily invest in a fraction of a property — as little as 0.1% ownership per property.
Investors actually own the underlying property and vote on major property decisions
Investors from anywhere can invest in U.S. real estate
Fractional investing and managing properties is easy with Lofty, but it's helpful to understand the concept of "limit orders" when buying and selling. This is a key part of trading on Lofty, and it involves you choosing the specific price that you want to trade at.
Lofty's Marketplace has a mix of low and high cap rate properties that you can choose from. Higher higher cap rate properties offer greater cash flow, but they may also carry higher risk of tenant delinquency.
You can easily use Lofty via your mobile web browser, but Lofty does not yet have a dedicated mobile app.