Anyone Can Now Trade Real Estate Investments in Minutes
Patrick Costello
You deserve liquid real estate investing
Liquid real estate investment is finally a reality for investors thanks to Lofty’s marketplace. Today, Lofty becomes the first platform to enable real estate investors to safely trade individual property holdings 24/7, giving them the investment potential of direct real estate investment along with a level of freedom previously unthinkable for regular investors.
Before Lofty, investors could only trade indirectly owned real estate via REITs, stocks, and funds on the stock market, but these options have big drawbacks like no tax breaks, no control, and low returns. Lofty is shaking things up and making this powerful investment segment available for anyone with $50 to invest.
Lofty has long been celebrated by users and press for making real estate investing easier than ever, and now we take another bold step by making it easy to trade real estate that you directly own. As of today, investors can buy and sell direct ownership of over 120 individual real estate rental properties listed on the Lofty marketplace.
Trading makes liquidity possible, and liquidity is critical — traditional real estate investing and other real estate investment platforms make it easy to put money in, but they make it hard and expensive to get money out. This asymmetry is a relic of the past. Investors deserve the flexibility to easily buy ANDsell their real estate investments. It is impossible to democratize real estate investing unless you make both sides of the transaction easy for investors.
With Lofty’s marketplace, you can buy and sell real estate in minutes, on your terms. Other platforms do not let you sell for years, and the time and price of the sale is outside your control. If you try to sell early on other platforms, you will face a lengthy process and penalty fees that severely impact any investment gains you have made.
Trade any property
With Lofty’s marketplace, every fully-funded property instantly becomes available to trade. Investors can now diversify their holdings even more and invest in hot properties that they missed out on during the initial sale.
This is a big deal, as properties on Lofty have been extremely competitive, with over a dozen properties listed this year selling out within two minutes of going live. Before the introduction of trading, investors who missed out on these properties had to hope that another investor would re-list and sell the tokens to other users in a high-friction, manual way. Lofty’s new trading capabilities provide more transparency and efficiency than ever.
Trade with confidence
Lofty verifies all property and participants on our market at every step of the transaction process. Additionally, trades are executed using a decentralized, secure smart contract, audited by the leading firm, CertiK. Using a smart contract provides unprecedented transparency, where every transaction is tracked in a public blockchain ledger.
Enjoy low fees
There is no fee for buyers and a 0.5% transaction fee for sellers. This low seller fee provides game-changing savings compared with the traditional 6% fee paid if you were to sell an entire house yourself. Lofty is the only platform where you can frequently buy and sell without worrying about the real estate transaction costs that normally eat away at your hard-earned profits.
Learn more
The easiest way to learn about trading on Lofty’s marketplace is to try it yourself — just visit the Lofty marketplace, select any property that is not flagged as “new”, and place an order. If you do not yet have an account, it only takes a few minutes to set up. If you’d like to see more details about trading first, check out our support guide.
Welcome to the future of real estate investing, friends.
