Real estate Investment Comparison
Wondering whether Here or Groundfloor is a better investment? We put them both to the test to help you compare and decide where to invest your money.
Here doesn't publish past investment performance or projections, and doesn't allow users to sell investments. Their beautiful marketing makes it easy to miss that it's quite a risky investment opportunity.
Makes it easy to invest in real estate with a well designed platform and low entry costs
Gives investors access to Class A properties.
Marketing materials and product design are top notch
Investors can invest as much as they like as long as it's over $100
Expected investment period is 5 to 7 years, with no opportunity to sell
Properties lack documentation for due diligence, and properties are sold to investors for more than Here buys them for
Very short track record with complete lack of past investment performance and investment projections
Only pays rent to investors a few times a year – much less often than other real estate investment options
Groundfloor provides decent returns in an accessible and easy to use product ideal for first-time real estate investors, but investors looking for higher returns may want to look elsewhere.
Since Groundfloor offers real estate debt investments, investors needn't know much about real estate investing at all
Investors can get started from just $10
While you can't withdraw an investment early, Groundfloor investment terms are not typically longer than two years
Average returns of over 10% is not spectacular, but it's solid
The loans Groundfloor investors finance don't give investors access to a property's cash flow or appreciation upside
Most investments operate on deferred payment, meaning investors are only paid out when the loan is paid back in full.
Groundfloor does well to make investing easy, but its debt structure means investors don't leave knowing more about how to earn more leveraging real estate.